The early 70s (1970 to 1975) was a fertile period in Australian Rock history with veteran rockers and new performers joining in new formations to develop a more mature, progressive and distinctively Australian rock style. Some acts were successful within Australia and others with considerable international success. Australian music is often distinguished from the rock styles of other nations by its focus on melody and complex rhythms usually accompanied with humorous lyrics which were dry and often self-deprecating. Skyhooks were the first to write songs in Australia, by Australians, about Australia, and make money doing it. The Melbourne band formed in 1973 and considered themselves counter to glam rock. Skyhooks were ostensibly pre-punk rockers that revelled in camp costumes, lyrics, and on-stage activities that would shock. More importantly lyrist, Greg Macainsh wrote commercial songs about contemporary young Australians. Their first album, Living in the Seventies, rocketed to the top of the charts and stayed there for so long it became the bestselling Australian album up until that time. This was despite seven of the ten album tracks were banned by Australian commercial radio. Compare the glam rock of Skyhooks to the UK's Sweet.
Until 1975, all commercial pop radio in Australia was broadcast on the AM band, in mono. Unless pop songs were three minutes long and contained no contentious or suggestive lyrics then they were just ignored and that meant many talented acts went unnoticed. The most commercially successful new wave band was Sydney’s Sherbet (a.k.a. The Sherbs and Highway) who formed in 1969. They were the first Australian band to reach $1M in record sales and scored a couple of Australian number ones. They started as a soul band doing Motown covers before Daryl Braithwaite joined them in 1970. After they won Hoadley's Battle of the Sounds in 1971 and a few line-up changes, Sherbet became an upfront pop band who wrote many of their hits and toured Australia often to the remotest regions. They had one international hit “Hozwat” in 1976 but in 1975 their first Australian hit was ‘Summer love’ when they were an Australian teen sensation.
Meanwhile elsewhere the world had gone mad for five lads dressed in plaid.
By the seventies national popularity was encouraged through of a variety of means. The traditional dance hall and disco were dead and much more reliance was placed upon the media to convey popular music. Changes to broadcasting meant the introduction of Double Jay to FM radio. The Go-set magazine had been introduced in 1966 as the first Australian Rock Magazine.
Founded in Melbourne by a couple of university students and aimed at a teenage audience and was soon distributed to other states. A popular feature was a centre page spread called The Scene which featured a ‘what’s on,’ this became compulsive reading for acts and their fans alike.
Ian ‘Molly’ Meldrum wrote a weekly column for Go-Set until its demise in 1974. The introduction of colour television and Countdown had a phenomenal effect, gaining a huge audience which soon exerted a strong influence on radio programmers, because it was broadcast nationwide on Australia's government-owned broadcaster, the Australian Broadcasting Corporation (ABC).
Countdown was certainly influential in the rise of many Australian acts including Little River Band. Little River Band was formed in 1975 in Melbourne, Australia. The first formation of the band included Glenn Shorrock, lead vocals, Beeb Birtles, guitar and vocals, Graeham Goble, guitar and vocals, Derek Pellicci, drums, Roger McLachlan, bass, Rick Formosa, lead guitar. The band were made up of set consummate musicians with a definite soul background and started to produce some funky music. By comparison the Average White Band was Scottish and came out with similar music to Little River Band both could easily have been mistaken for USA bands. Make up your own mind as we play Little River Band, Average White Band with Steely Dan.
The Sunbury music festival which started in 1972 gave rise to a newer generation of tough, uncompromising, adult-oriented rock bands which was continued in the popular in the pub circuit, which followed in the latter part of the decade.
Festivals meant big sound bands could get rocking and there was no bigger band than ACDC. They were formed in 1973 by guitarist, Malcolm Young (Velvet Underground) after his band collapsed. He joined forces with his younger brother Angus (lead guitarist), and Dave Evans (singer), and they played around Sydney. They recorded “Can I sit next to you” which was produced by Harry Vanda (Easybeats) and older brother George Young (Easybeats) but it failed to raise much interest.
Phil Rudd (Coloured Balls) and Mark Evans (bass) joined the group when they moved to Melbourne. Bon Scott (Fraternity and The Valentines) was the drummer and driver and had much more experience in the business than the rest of the lads. When Dave took stage fright, Bon stepped in as lead singer, and when Dave left the band in 1977, Cliff Williams took his place. Bon Scott eventually took over and they were on their way to the top.
When Scott died in 1980 he was replaced by front man Brian Johnson (Geordie) and ACDC went on to became arguably the greatest and certainly the more enduring Rock'n'Roll band in the world.